GENERAL BREWING (Southern Division)- AZUSA 1963 - 1966

GENERAL BREWING (Northern Division) - VANCOUVER, WA 1964 - 1969

LUCKY LAGER BREWERIES - SAN FRANCISCO 1970 - 1972

GENERAL BREWING - SAN FRANCISCO 1972 - 1978

Information supplied by Doug Henne

 

American Breweries II has four listings for Lucky Lager

, CA-14 Azusa, CA, under the name General Brewing, southern division 1963-1966, then owned by Miller 1966-1981

CA-315 San Francisco, General Brewing 1963-1969, then Lucky Breweries 1969-1972, back to General Brewing 1972-1975, then in 1975 it was affiliated with Falstaff.

UT-25 Salt Lake City under name of General Brewing, 1964-1967 a branch of the San Francisco brewery

WA-104k Vancouver, WA under name General Brewing, northern division 1964-1969, Lucky Breweries 1969-1972. General Brewing 1972-1975, then affiliated with Falstaff

During the relevant time period, The New Who's Who in Brew has:

General Brewing, San Francisco 1972-78

Lucky Lager Breweries, San Francisco 1970-72

It seems clear that there was a US beer called Lucky Lager, and it seems that during this time period it was headquartered in San Francisco, although the beer was also produced in Azusa, Vancouver (WA), Salt Lake City, and maybe in Olympia. I'd say that for now we add this brewery and the coasters to the CA guide.

BeerAdvocate has some reviews for Lucky Lager, a beer produced by Labatt in Toronto and/or Vancouver. The labels for this beer have no similarity with the US Lucky Lager advertising.

 

In 1975 General Brewing became affiliated with Falstaff, and you'll notice that Falstaff is also on the list of Pabst products. I think that the Vietnam draft ended in 1973, and although the war lasted another couple of years, I recall that after that time it was pretty much winding down.

 

Lucky Lager is now part of the Pabst Family, http://www.pabst.com check under "Our Beers"

item4

CA-LUCK-1 ? 1/0

item5

CA-LUCK-2 4.0 1/0

paper thin

(Larry Cummings collection)

item6

CA-LUCK-3 4.0 1/0

(Larry Cummings collection)

see Colorado guide for General Brewing Pueblo, CO

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